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The Impact of Strategic Leadership on Employee Performance: A Study of Retail Firms in Niger State

  • Project Research
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Background of the Study
Strategic leadership is critical in aligning organizational goals with employee behavior, driving business growth, and improving overall performance. In retail firms, effective leadership is linked to enhanced employee productivity, job satisfaction, and organizational commitment (Abubakar & Mohammed, 2023). Niger State, with its growing retail sector, presents an ideal setting for studying how strategic leadership influences employee performance within this context.

Previous studies have highlighted that strategic leaders who exhibit strong communication, decision-making, and motivational skills tend to have more successful organizations. In retail firms, these qualities are essential in motivating employees to perform at their best, especially given the dynamic and competitive nature of the retail industry (Ahmed & Yusuff, 2024).

Statement of the Problem
While the importance of strategic leadership in enhancing organizational performance is well-documented, its specific impact on employee performance in retail firms in Niger State remains under-researched. There is a need to understand how leadership styles and strategies in the retail sector influence employee outcomes, such as productivity and engagement (Bello & Oladipo, 2023).

Objectives of the Study

  1. To examine the impact of strategic leadership on employee performance in retail firms in Niger State.

  2. To identify the key leadership qualities that influence employee performance in retail organizations.

  3. To assess the relationship between leadership strategies and employee motivation and productivity.

Research Questions

  1. How does strategic leadership impact employee performance in retail firms in Niger State?

  2. What key leadership qualities influence employee performance in retail organizations?

  3. How do leadership strategies affect employee motivation and productivity?

Research Hypotheses

  1. Strategic leadership does not significantly impact employee performance in retail firms in Niger State.

  2. Leadership qualities do not significantly influence employee performance in retail organizations.

  3. Leadership strategies do not significantly affect employee motivation and productivity.

Scope and Limitations of the Study
The study focuses on retail firms in Niger State, examining the relationship between strategic leadership and employee performance. Limitations include variations in leadership styles across firms and differences in employee expectations and motivation.

Definitions of Terms

  • Strategic Leadership: The ability of leaders to align organizational objectives with employee behavior to drive long-term success.

  • Employee Performance: The effectiveness and efficiency with which employees fulfill their job roles.

  • Retail Firms: Businesses that sell goods or services directly to consumers.





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